The new FW 25/26 collection “FREYA” GOT’S LABEL by Svitlana Gotochkina
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The new FW 25/26 collection “FREYA” GOT’S LABEL by Svitlana Gotochkina

Fashion
Ukraine
16.03.2025

“FREYA” is a collection for those who choose freedom.
Inspired by the Scandinavian goddess symbolizing independence, love, and freedom, it is created for those who dare to experiment and confidently follow their own path.

The “FREYA” FW 25/26 campaign was shot in Paris.
Freedom, love, and independence—the DNA of this collection—perfectly syncs with the city's rhythm. Architectural silhouettes add expressiveness to the looks, while deep shades of burgundy, black, and caramel beige emphasize their strength. Textured leather and premium materials shape a style that transcends trends.

A city that inspires bold choices became the perfect finishing touch to a collection that speaks the language of style, elegance, and freedom.

Photos: Roman Gorbun

new collection

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