Body care brand Uni has appointed Kaia Gerber as its first creative partner in residence, opening a new phase for the company as it continues to grow its creative direction and product offerings. Moving beyond a traditional ambassador role, Gerber will collaborate closely with the brand on content development, product innovation, marketing projects and overall creative strategy, establishing a long-term and hands-on partnership.
The collaboration begins with a campaign centered around Uni’s popular 24-Hour Body Serum, a product that has been part of Gerber’s personal skincare routine. Inspired by performance-focused facial skincare, the formula combines Uni’s proprietary marine complex for long-lasting hydration, Australian lime caviar for gentle exfoliation and Australian kakadu plum, a natural source of vitamin C, to help support collagen production and improve skin elasticity.
Designed to be lightweight and quickly absorbed, the serum leaves no greasy residue while promoting smoother and healthier-looking skin. The product’s straightforward approach aligns closely with Gerber’s preference for simple and effective beauty essentials.
Gerber’s appointment as creative partner in residence reflects both her minimalist beauty perspective and Uni’s commitment to uncomplicated, results-focused body care. Through this expanded role, she will contribute to shaping future creative projects and product initiatives while helping communicate the brand’s vision to a wider audience.
