Kendall Jenner has been announced as the new global fragrance ambassador for Emporio Armani. The partnership marks a new chapter for the brand’s fragrance line, with Jenner fronting the campaign for the Power of You perfume.
The campaign centers on themes of self-assurance, individuality and inner strength, aligning with Emporio Armani’s vision of modern confidence. Through a series of visuals, the fragrance is presented as an expression of personal power rather than a traditional symbol of glamour.
Jenner’s involvement reflects Emporio Armani’s continued focus on globally recognized figures who resonate across fashion, beauty and popular culture. Her role as ambassador reinforces the brand’s connection to a new generation of consumers while maintaining its established identity
The Power of You fragrance campaign emphasizes minimalism and emotional presence, placing Jenner at the center of a narrative built around authenticity and self-expression. The visuals avoid excess, allowing mood and attitude to define the message.
With this appointment, Emporio Armani strengthens its fragrance portfolio through a partnership that blends contemporary influence with the brand’s longstanding values. The campaign positions Power of You as a scent rooted in confidence, individuality and modern elegance.
