Stella McCartney’s Spring/Summer 2025 campaign, “Save What You Love,” merges fashion with a powerful environmental message. Featuring Myha’la, Alex Consani, Eva Mendes, and RAYE, the campaign spotlights sustainability while surrounding its stars with AI-generated birds, symbolizing the fragile state of nature.
With nearly 50% of bird species in decline, McCartney aims to spark awareness about conservation. Inspired by Jonathan Franzen’s book, The End of the End of the Earth, the collection is the brand’s most sustainable yet, crafted entirely without leather, fur, or feathers. McCartney hopes the collection offers not just style but also a shift in perspective—seeing the world from a bird’s-eye view.
Actress Myha’la adds, “I love this planet, and it is beyond worth saving. It is our home and the home of every living thing we know.” The campaign serves as a reminder to protect what we cherish before it’s too late.
